Privacy Policy

Last Updated: January 2026

Ivy and the Fox ("we," "us," "our," or "Company") operates the website ivyandthefox.com. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our services, including our content about PayID pokies and affiliated gambling platforms.

By accessing and using ivyandthefox.com, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website.

Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily provide it (e.g., name, email address) through contact forms, newsletter subscriptions, or account registrations.
• Technical Information: IP addresses, device type, browser type, operating system, and pages visited.
• Cookies and Similar Technologies: Cookies, web beacons, pixels, and local storage to track your interactions with our site.
• Usage Data: Information about how you interact with our content, including clickthrough rates, time spent on pages, and links followed.

How We Use Information

We use collected information for the following purposes:

• Analytics and traffic analysis to understand user behaviour and improve website performance.
• Affiliate tracking and commission management when you access gambling platforms through our referral links.
• Site improvement, personalisation, and optimisation of user experience.
• Responding to inquiries and providing customer support.
• Compliance with legal obligations and fraud prevention.
• Marketing communications (only where consent is obtained).

Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for basic website functionality.
• Analytics Cookies: Track visitor behaviour to help us improve our site.
• Affiliate Tracking Cookies: Monitor referral traffic and affiliate commission eligibility.
• Marketing Cookies: Used for targeted advertising and retargeting campaigns.

You can control or opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect website functionality.

Third-Party Links

ivyandthefox.com contains affiliate links to third-party gambling operators and casinos. We are not responsible for the privacy practices, content, or policies of these external websites. When you click through to a third-party platform, you leave our website and are subject to their own privacy policies and terms of service. We strongly encourage you to review the privacy policies of any gambling sites before providing personal information or engaging in wagering activities.

Your Rights

Under Australian Privacy Principles (APPs) and applicable data protection laws, you may have the right to:

• Access personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information (subject to legal obligations).
• Opt-out of marketing communications.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy rights.

If you are located in the European Union or United Kingdom, you may have additional rights under the General Data Protection Regulation (GDPR). If you are in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Analytics data is typically retained for up to 12 months. Affiliate tracking data is retained in accordance with our affiliate program requirements. You may request deletion of your personal information at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@ivyandthefox.com
Website: ivyandthefox.com

We aim to respond to privacy inquiries within 30 days. If you are not satisfied with our response, you may escalate your complaint to the OAIC or your relevant data protection authority.

This Privacy Policy may be updated periodically to reflect changes in our practices or applicable laws. Continued use of the website following any updates constitutes your acceptance of the revised Privacy Policy.